Does he have the chops? See for yourself.

If you’d like to see some of the social media content we’ve created on behalf of brands and agencies behind the scenes or an example of a brand strategy we’ve done, we’ll be more than happy to share that with you privately.

Let’s schedule a meeting to make that happen. In the interim, here are a variety of brands Dan Gershenson has worked on in recent years, which should give you a strong sense of the vast experience and versatility that he brings to the table from a writing perspective.

Boca Lago Country Club


How do you tell a country club that its membership base has gotten a little too aged? Very carefully.

Then you roll out a brand strategy that appeals to the next rung down on the ladder – 55-65 year-olds who can provide several years of activity and see the club for its exceptional value.

Every club typically has well-maintained amenities, but we saw an opportunity to engage in other clubs head-to-head on value for those amenities…and win. We continued by making the membership options more customized, emphasizing the exclusivity of events at the club and adding online components that the club had never explored before in the online realm.

The new “Let’s Go Lago!” brand attracted 100 new members within a year, resulting in a $700,000 budget surplus in a down economy.

It's not hard to connect with us.

Are we a fit for you and you for us? We certainly could be. But let’s start simple. Take a look at your calendar and see when you have no more than 45 minutes to talk further about your goals while receiving greater insight on next steps.

Let's Schedule a Time

  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.
  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners
  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body

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