Boca Lago Country Club
Then you roll out a brand strategy that appeals to the next rung down on the ladder – 55-65 year-olds who can provide several years of activity and see the club for its exceptional value.
Every club typically has well-maintained amenities, but we saw an opportunity to engage in other clubs head-to-head on value for those amenities…and win. We continued by making the membership options more customized, emphasizing the exclusivity of events at the club and adding online components that the club had never explored before in the online realm.
The new “Let’s Go Lago!” brand attracted 100 new members within a year, resulting in a $700,000 budget surplus in a down economy.