With this in mind, I created a checklist that can help you decide if a company sale, increase in hiring, large investment in equipment, new distribution channels and ramping up of production will come at the expense of your brand.
The idea of greater sales sounds, well, great. But when you think about expansion, have you considered what the consequences of what the move is going to be on your brand, your culture, your people? Many companies don’t. There’s no reason why sales should be on the opposite side of these considerations, especially when it doesn’t have to be.