Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Something occurred to me recently when I heard Jack White’s cover of “I’m Shakin’” on WXRT: Jack White is the Quentin Tarantino of rock.
They’re both obsessive fans who push well-worn genres beyond their traditional boundaries—low-budget crime, martial arts and western flicks for Tarantino; blues, rockabilly and R&B for White. They’re both unapologetically indulgent—Tarantino’s movies are rarely short of three hours, and White’s guitar solos can singe the hair from your ears—but find forgiveness with fans and critics alike. Both Tarantino’s movies and White’s music can feel like parody and homage at the same time.
“We’ve gotten by just fine on word of mouth.”
“I just see Facebook as being for kids, not for business.”
“The eNewsletters I get are so boring so I don’t know if it’s for us.”
Michael Houlihan may represent one of the ultimate “pulled up by the bootstraps” stories of entrepreneurialism.
From humble beginnings in the laundry room of a rented farmhouse in the Sonoma County wine country, Houlihan, along with partner Bonnie Harvey, co-founded the Barefoot Winebrand in 1985.