Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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A new IBM study shows social media is being integrated into business processes beyond channels – to learn more about the insights, I had a fascinating conversation with Eric Lesser,Research Director of the IBM Institute of Business Value. 

Generally speaking, I don’t have to convince too many entrepreneurs that this social media thing is here to stay. By now, the conversation has largely shifted from “is this viable?” to “what should our presence on social media look like and how does this fit into the overall brand?”

Don’t look now but the conversation about social media’s about to change once again. Not merely about this or that new channel. Not about what Facebook is adding or restricting.
Dinosaurs are fun to look at in The Field Museum. It’s not actually fun to look like a dinosaur in an entrepreneurial setting.

“Oh, that’s not our company,” you scoff. Well, put down the phone in your cubicle and stop sending that fax because depending on the tools and practices you’re using, you might not be quite as progressive as you think. Especially if you witness the opinions of more than 7,000 professionals surveyed by LinkedIn as part of its “Office Endangered Species” study released yesterday.
I don’t just mean mainstream adoption. I’m talking about the point there’s a total switch-over. It’s a Shift when…

There are no more search engines to search for anything.
We have mobile apps and Siri-like functionality that pinpoints exactly what we want, when we want it.

There are no more desktops or laptops.
We have tablets for that.
It’s not easy to put social media users into nice and neat demographic profiles, but we’re getting smarter about it by the day.

Personally, I like to err more on the side of how people behave online and level of interaction with social media when classifying them anyway over too much of the traditional “age/race/income” classifications. I’m not sure that all 65-year-olds shy away from social media, for example. They may have a Facebook page and/or LinkedIn profile while displaying a comfort level with e-mail and using search engines.
If you’re in a position to influence agency decisions, I have a simple enough question for today.

I just want to know, once and for all, if you ever chose an advertising agency primarilybecause of the fact that they won creative awards.

There’s no right or wrong answer to this. Was it a:

A) Determining factor in your decision
B) Nice support point to help justify your decision
C) A total afterthought that had no bearing on your decision

It's not hard to connect with us.

Are we a fit for you and you for us? We certainly could be. But let’s start simple. Take a look at your calendar and see when you have no more than 45 minutes to talk further about your goals while receiving greater insight on next steps.

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  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners
  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body
  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.

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