Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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By now, we’ve heard and talked about Phil Robertson’s extremely controversial anti-gay comments in a media interview. Seriously, anyone who has followed this show as well as the programming heads at A&E had to know it was only a matter of time before Phil uttered the kind of hardcore statement that would upset a whole lot of people for good reason.

Do I think Willie Robertson would have said anything along the lines of what his father said? Absolutely not. I think as CEO, Willie will believe whatever he wants but also understands he has an ever-growing brand to protect in front of the media. He’s always understood the massive potential and growth of Duck Commander and its properties, taking the brand to a level that his father never could have dreamed of.
The following retailers were not open on Thanksgiving Day: 

Apple
Burlington Coat Factory
Barnes & Noble
Cabela’s
Costco
Dillard’s
Home Depot
Lowe’s
Marshalls
Nordstrom
Radio Shack
REI
Sam’s Club
TJ Maxx
Verizon

To me, it’s just common sense. To these brands, it represents an opportunity to show that they actually care about the home life of their people over the almighty dollar (and seriously, shoppers couldn’t wait until Black Friday anyway?). It’s a stand worth continuing for their culture, loyalty and values. Kudos to them.
When I looked at the invitation from OfficeMax for a store opening, I had to admit wondering what was going to be so different about this occasion versus several hundreds that preceded it. But what I learned from the unveiling of the first OfficeMax Business Solutions Center in the Chicagoland area is that the office supply giant intends to be far more than just the place you turn to when you’re out of paper, toner and pens.
Yahoo is an excellent case study of what not to do when you’re changing your logo.

In my humble opinion, what the company has done in its grand “unveiling” of its new logo after a good deal of fanfare is deliver essentially the same thing. It’s OK to slightly tweak your logo. It’s not OK when you have significant buildup for the first major logo change in 18 years, ask the online community for their opinion on a variety of logos and then go in a direction that doesn’t even include any of those options.


“This represents a significant evolution of the logo. (The purple) is far richer, deeper.”
In Russia, wearing a rainbow flag pin will land you in jail.

In Russia, two men cannot hold hands because they could be beaten to death — not necessarily by neo-Nazi skinheads but by ordinary citizens. You can’t be caught talking about “nontraditional sexual relationships” in Russia for fear of being fined up to the equivalent of $31,000.

This is the very real climate of persecution in Russia as a result of President Vladimir Putin’s sweeping — and dangerous — anti-gay propaganda law.

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  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body
  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners
  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.

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