Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Walking across a floor of 1800 exhibits, you quickly get the sense that, at a time when marketers tend to question if trade shows are worth attending, it’s clear there are no such hang-ups as it applies to this show. There’s a whole lot of heavy investment from manufacturers going on here in their presence. With this in mind, I can’t help but wonder about Return on Investment and what kind of steps brands can take to help themselves stand out once they say, “If there’s one trade show we want to be at this year, that’s the one.”
Here are some takeaways and tech ideas from IMTS I’ve witnessed that you can consider incorporating for your own trade show efforts this Fall, especially if you’re preparing for a massive, high visibility trade show like this one.
Do you ever notice there are none for being the cheapest?
I do, however, notice a whole lot of awards for being the most creative. Or the most effective.
Clios. One Show. Addys. Effies. Cannes. And so on.
Some of us get lucky enough to hoist these awards high in front of our peers and put them in our offices. And let’s face it with no apologies. It feels really, really good.
When it comes down to it, you will never get awarded for being the cheapest and you will never get awarded for being the fastest. It’s not even a great thing to get referred for – when I actually was, it was a disaster.