– Robert DeNiro at the Oscars, March 2014 Ouch, Bobby. As creatives, are we that insecure and in need of constant praise? Really? Well, maybe we’ve got the confidence and passion but like anyone, we do need to be recognized.
That’s where many agencies can maximize a terrific opportunity to show they care about the work, the work, the work. If it’s all about the work, recognize it. “Oh, do we really need to give everybody a cookie or sticker?” says The Insensitive Account Director. No. But if you did a good job in hiring talent at all, you’d know their work is worthy of recognition. Not cheesy recognition (“you win a free apple!”) but real recognition.