Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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Whose Rabbit Are You Chasing?

Posted by on in Guest Posts
b2ap3_thumbnail_37a57c4.jpgToday’s guest post is by Josh Middleman, Co-Founder of Present Possibility, a company that helps people discover and develop their power through a focus on self-awareness, self-expression, gratitude and purpose, leaving them capable and confident to achieve their goals and face their challenges.

“There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned a corner, ‘Oh my ears and whiskers, how late it’s getting!’”

- Lewis Carroll, Alice in Wonderland

Why do you chase the White Rabbit? Yes. You. The one reading these words. Why do you do it?

Seriously. Have you thought about what it is that you are chasing after in your career? Is it money? Prestige? Are you seeking greater control over events in your life, or possibly freedom?
b2ap3_thumbnail_sheilap.jpgI’m often fascinated by how the foods we eat unlock the creativity and energy when we need it most. What if there a way we could almost call upon our most creative moments on demand, like when we’re on a deadline and need a big idea?

For the answer, I turned to Sheila Petersen, CHHC, AADP. As a Certified Holistic Health & Lifestyle Coach and graduate of the Institute for Integrative Nutrition, Sheila helps people nourish their bodies through food to experience weight loss, better mood, better sleep and sustainable energy.

When it comes to maximizing brain function and getting your creativity on, look no

further than these six ingredients that are simple to keep on hand at all times, no prep time needed and great to take on-the-go.

Fragile Marketing: Recognize The Symptoms

Posted by on in Guest Posts
b2ap3_thumbnail_3612116.jpgToday’s guest post is from Donnie Bryant of Donnie Bryant Direct Response Marketing. I’ve had many online conversations with Donnie and I always love interacting with him on multiple channels. In his view, marketing and copywriting isn’t a job but a calling. In addition to be quite talented, he’s just one of the most generous guys in the online universe I know and you can never have too many friends out there like him. – Dan

Five Reasons You Should Help A Reporter Out

Posted by on in Guest Posts
This guest post is written by Bridgette Outten, a journalist and publicity strategist with The Write Vision Group, Inc. As a print newspaper reporter, the number one question she was always asked was, “How do I get in the news?” Recognizing the need for training, The Write Vision Group, Inc. fills the gap between organizations that have good stories and news media that want to tell good stories. 
n today’s post, guest blogger Melonie Boone, Co-CEO and Owner of Complete Concepts Consulting (an HR consultancy focused on compliance and management) takes a look at how strong employee retention can have a positive impact on your culture and overall brand strategy. 
You may be thinking that your employees are happy and even if they do leave, it’s an employer’s market out there so I won’t really be affected, right?

If your organization is a revolving door, frequently churning employees it makes a negative impact on your reputation, current customers, prospective clients and business partners.

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  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.
  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners
  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body

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