Winner: Television Media and the Advertising Industry
“We don’t want to be advertised to.” I hear that a lot throughout the year and there’s certainly some truth to that. But that has nothing to do with the fact that we have social media now. People have never wanted to be advertised to. That was true when Caveman A was trying to sell a rock to Caveman B. It has always, always been about treating our audience with respect for what they need to help in their everyday lives and conveying that in a sophisticated way that compels, entertains and delights. Rather than, say, barge into their faces and say, “You’ve got to have this now, Now, NOW!”
There will be enough posts today about the winners and losers of the Super Bowl adfest. I won’t bother you with one more but instead give you something to think about in terms of the true winners and losers beyond the actual ads themselves.