Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Then Steve Fretzin climbed into a small plane and his outlook on life as an entrepreneur changed forever.
“I was taking a little mini-vacation with some friends and flew up to Eagle River, Wisconsin for the day to play around. One of my friends was the pilot. On our return flight, we lost our engine thousands of feet up.”
The plane crashed into a house in Crystal Lake. While feeling lucky to have survived the experience, Fretzin was badly hurt and his recovery over the next several months was anything but pleasant.
But there’s a group of people I’ve been scratching my head about to understand the appeal. One of them has come to symbolize this group. We’ll just call him…Seth. Seth’s written many books and given thousands of presentations. There are disciples of Seth and he seems like a likeable fellow.
Yet something has always bothered me about Seth and I have to say it: I don’t get how what Seth’s saying is all that remarkable or mind-blowing. At all.
I started thinking about how this defines so very little about why people find our personal brands memorable. We lead with what’s on our business card. But when people talk about you to others, what will they say?
Having just finished the excellent Guy Kawasaki book, “Enchantment,” I’ve realized that likability and trust make for a more compelling position than simply relying on where you work and what you do to bowl people over. Primarily because it shares so little of you as a person.
“He’s a great accountant.”
Not bad, I suppose. But I’ve heard the beginning and end of the whole story.