Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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The program for people who want to take a sledgehammer to inaction.

Sufferers from Marketing Meeting Fatigue can’t always spot the warning signs right away. That’s because MMF sets in after the 15th meeting about the position of the market you feel you can truly own better than anybody. You may have disagreements on your best attributes, your best audience to hear about those attributes and what you want to say when you’re actually in front of them offline or online. You debate over and over about what you believe clients believe about you, which then diverts into unfocused thinking, thanks to the new hipster intern who thinks you should be on Pinterest rather than addressing the real business problem at hand first.
As temperatures in this part of the country reach epically historic lows and videos depicting Chicago as the ice planet Hoth from Star Wars go up, one of the more common things for a company to do is to keep their customers informed on social media of delivery status or whether or not they’re open for business on a day like today.

Hey, no problem with that. That’s just keeping people in the loop, which is the right thing to do. But I wonder if there’s an opportunity to go further that some could take advantage of to host a captive Q&A session via Google Hangouts or reminding them of some of your more “live” customer service mechanisms in place such as video chat or a dedicated handle for customer service on Twitter. It may be an opportunity to speak to how your team works remotely and seamlessly, even when sudden conditions force you to not be in the same place. Are there tools you use to protect your communication lines internally and ensure data sharing that may, in turn, be of use for your customers to know (me – I’m a Hangouts and Dropbox fan)? In the process, you’re sending a subtle message about your flexibility, culture, technological level, teamwork and – most importantly – being helpful. Not just the fact that you’re open or closed. This doesn’t have to be complicated or require a ton of internal coordination – some updates or images via social media may do the trick.
This week, Erik Hultman and I talk about the influence of Google Hangout in search results, why you shouldn’t believe everything you read about the impending death of Facebook, how Amazon is trying to get even smarter in anticipating what you want and what the Sears closing of its flagship State Street store means for the brand’s future.


What are your thoughts on some of these issues? Love to hear them.


“If we as health care providers do not think like designers,
we will fail in our mission to serve our patients.”
   -Dr. Joyce Lee

In attending Chicago’s recent Cusp Conference, I came across a host of innovative guest speakers who are changing business models through better design. One of them I thoroughly enjoyed hearing was Dr. Joyce Lee, who is an Associate Professor of Pediatrics at the University of Michigan Medical School and an Associate Professor in the Department of Environmental Sciences at the University of Michigan School of Public Health.
There’s a Facebook community I was recently excited to join, led by one of of the people in our industry I truly respect.

Within two weeks, I found I had to leave it.

It wasn’t largely the group leader’s fault. It was the people who killed it from within. Why? The entire mission of the group was to be a helpful forum, where people could learn from one another. Admirable enough, right? I could go with that. There are always good things to learn from one another.

It's not hard to connect with us.

Are we a fit for you and you for us? We certainly could be. But let’s start simple. Take a look at your calendar and see when you have no more than 45 minutes to talk further about your goals while receiving greater insight on next steps.

Let's Schedule a Time

  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.
  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

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  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

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