Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
That part of “buying in” to Facebook is relatively easy, whether that means creating a Facebook Page, choosing Facebook Ads, etc. Practically everyone I know is on it and some of those people don’t hop from social network to social network with ease. So I don’t see Facebook disappearing anytime soon. I think it’s going to be around for a while, which is more than I can say for other social media channels that come and go.
I guess they’re right. Before NATO, we didn’t have much going for us.
We didn’t have arguably the finest restaurant in the country, Alinea, along with ridiculously good steakhouses, Mexican food and every other ethnic cuisine.
We didn’t have professional sports teams and rabid fans certainly on par with those in New York and Boston.
Most people are absorbing traditional media and digital media at once. I think we can agree that a whole lot of people use the Internet and a significant portion of the population is using social media. The fact you choose to concentrate on one of those is perfectly fine and good. Really. But to suggest that the fact that you specialize in those areas in and by itself means you are best at it is blowing smoke up a prospect’s rear end.
Bill Bernbach: Gentlemen, great to see you again.
David Ogilvy: And you, old boy. How was everyone’s week in getting reacquainted with the world?