Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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Go customized. Here’s a simple but powerful tip that more brands need to take advantage of on their social media channel design to establish a presence.

I recently spoke about the need to treat yourself as your most important client or you’ll perpetually push yourself to the bottom of the list. Knowing that this involves walking the walk and talking the talk, here’s a first example of a simple but very important self-branded piece that we often forget about because it can fade into the background – literally.
By now, if you’re on Facebook enough each day, you’ve probably noticed the persistent presence of some people who think you should know about them. They aren’t your friends and they aren’t Fans of your business page.

No, instead these special un-invented guests to your Facebook News Feed belong to a category of what’s called Suggested Posts. And if they’re any indication of how Facebook “knows” you, its brain isn’t looking so smart.
Tagged in: Facebook Facebook Ads
I never thought I would see a day in Chicago when Derrick Rose would have his heart questioned, but it’s obvious that we’re officially there. While we can debate to no end whether it’s right or wrong for him to sit on the bench when he’s been medically cleared to play for two months now, the fact remains that there is a definite faction in this town that is flat out frustrated with #1. They see his teammates playing on less than two healthy legs, throwing up in the locker room due to the flu, getting stitches in the head, wearing gear that enables them to play but probably isn’t terribly comfortable and so on. These guys don’t care. They just suit up and go to war.
I was having an interesting discussion recently on LinkedIn about whether or not you accept people who invite you to connect with no personal message other than “I would like to add you to my network on LinkedIn.”

Apparently in the eyes of some, ignoring this message is egotistical. That we’re passing up potential opportunities for business. That we’re navel-gazing and only care about ourselves.

How dare we get so high and mighty to ignore the invitation from a faceless person who has no ability to write one original sentence other than the template given.
Tagged in: linked in

Social Media Gurus with No Social Skills

Posted by on in Social Media
Here’s an ironic moment – we’re sitting across from a person at dinner who is chatting non-stop and loudly about trends in social media. She’s talking about the changes in Facebook search, the Recommendation she just made for someone on LinkedIn, Google’s next big move, etc.

It's not hard to connect with us.

Are we a fit for you and you for us? We certainly could be. But let’s start simple. Take a look at your calendar and see when you have no more than 45 minutes to talk further about your goals while receiving greater insight on next steps.

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  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body
  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.
  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners

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