Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
Posted by on in Brand Critique
  • Font size: Larger Smaller
  • Hits: 723
  • Comments
  • Print

Are Ad People Serious With Appearing This Serious?

An ad agency in San Francisco recently redesigned their site and I enjoyed it, except for the fact that all 33 members of their team for the most part were not smiling, laughing or even mustering a smirk. At all. Many weren’t even looking into the camera.

Are you serious with being this serious?

This is an industry that, at its best, can be a blast. We get to come up with creative ideas and unique strategies for a decent living. We joke, we laugh, we usually find ways to have a beer or two at the end of the day. We don’t have to often wear suits and ties. Many of us can even show up in a t-shirt and flip-flops, for crying out loud.

If you think this is just about how someone takes a photo, remember that impressions mean something. Especially the first ones.

Agency sites are opportunities to show personalities. Showing those personalities with a little more levity doesn’t mean we’re any less serious about furthering a client’s business. It actually is to the advantage of the client’s business because a fun and collaborative environment often increases the likelihood that better ideas will bubble to the surface.

And you know what? A lot of clients, whether they admit or not, are looking for that quality in a partner.  You have to spend every week, if not every day, dealing with someone helping your brand along. You’d like to be able to, well, like that person.

It’s great that people can spit out data and talk about their experiences with the other agencies/brands they’ve worked with and speak to the current clients they’ve helped. And while that’s truly terrific because it can often get them on the short list of businesses to consider in a pitch situation, sealing the deal may depend on showing they are human beings who have the ability to relate well to other human beings.

Like their clients. Like those clients’ target audiences.

Without this ability to form a rapport, the person most impressed with someone so serious will be the one looking back at them in the mirror.

Don’t be that guy or that lady. Loosen up a little. Have a little more fun. Show some personality with that bio photo. But don’t stop there. Inject several personal aspects into your bio that could create talking points and common ground. Put it right into your LinkedIn profile and don’t apologize for it. Show those pictures that capture your culture on your Pinterest page. Share some video of your next mockumentary on your agency’s YouTube channel.

Your ability to win some business may be counting on it.
blog comments powered by Disqus

It's not hard to connect with us.

Are we a fit for you and you for us? We certainly could be. But let’s start simple. Take a look at your calendar and see when you have no more than 45 minutes to talk further about your goals while receiving greater insight on next steps.

Let's Schedule a Time

  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.
  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners
  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body

Get in touch

Caliber Phone and Email

Visit us on LinkedIn

Shoot us a message on Twitter

Visit us on Facebook

Or if Instant Message is more your thing...