Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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Brand Positioning With The Urgency Of Jack Bauer

The program for people who want to take a sledgehammer to inaction.

Sufferers from Marketing Meeting Fatigue can’t always spot the warning signs right away. That’s because MMF sets in after the 15th meeting about the position of the market you feel you can truly own better than anybody. You may have disagreements on your best attributes, your best audience to hear about those attributes and what you want to say when you’re actually in front of them offline or online. You debate over and over about what you believe clients believe about you, which then diverts into unfocused thinking, thanks to the new hipster intern who thinks you should be on Pinterest rather than addressing the real business problem at hand first.

I’ve seen it happen. I’ve experienced it. And it doesn’t have to be this hard or painful.

True, finding a brand’s positioning typically calls for a carefully crafted process over several weeks and meetings to transform insight into a crystal-clear path. Those options come in the form of my Brand Catapults and are a great option for a lot of companies. A deep dive over a 6-8 week period isn’t a big deal for them because they can’t imagine getting to a lot of clarity otherwise on their brand positioning, precise target audience, messaging, media recommendations and more. Whenever possible, I strongly recommend this as an option.

Yet, perhaps your headache in this area isn’t a tingling sensation but a full-on migraine. And that calls for something a lot more fast-acting and maximum strength.

No more meetings.
No more BS.
No more chasing trends because everyone else is.

That brings me to my “selly sell,” as Chris Brogan would call it.

In such unique cases, companies need a plan even sooner, attacking brand strategy with the full urgency of a Jack Bauer and delivering a direction for their brand now. And by now, I mean yesterday. And by yesterday, I mean three months ago.

I get it. And now I’ve developed the answer. It’s called a Sledgehammer Session, supremely aggressive version of our robust process that dives into brand development for your company.

A Session That’s Full Speed Ahead. 
In a customized session, my colleagues and I will meet with all the key players of your company to get a total understanding of your specific business goals and targets in relation to your branding, marketing, sales and social media efforts. Besides doing a fair amount of listening, I’ll also ask a variety of questions – some of them tougher than others – about your audience, your competitors, what you feel are your strengths, what you need to do better as a company, your budget and more.

Back In One Week. 
In which we’ll return with a brand positioning and strategic recommendations based on what you want to achieve to improve your programs, audience and budget.

Sessions are four hours and you can purchase another block of four hours if needed.

Change doesn’t happen because of luck or some karma in the universe. It comes from taking a Sledgehammer to endless talking about a plan and getting the clarity you need on the right steps of your brand strategy right now.
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