Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Take A Really Tiny Page From Urban Outfitters
A little move but actually quite brilliant when you think about it. They now captured my e-mail address and had a new way to connect with someone who had clearly shopped at the store. As long as they don’t bombard me with daily messages, it’s a smart maneuver on their part.
Not to mention it’s environmentally friendly. If we did away with all paper receipts and did them all electronically, we’d save a few more trees for sure.
Whether yours is a retail environment or not, consider how you can convert from paper receipts to electronic receipts to connect with them. It might be a more natural way to market to people vs. hitting them up to open a card/account that demands more of the money they just spent with you already.
What’s not to like here? Have some simple ways like this that you set the table for a relationship online with customers during their buying transactions in an offline setting that you’d like to share?