Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in 37 Signals
But…do we always really need to?
If broadcast news has taught us anything, it’s that reporters get it wrong. And in a world that’s become increasingly more real-time, their reports in error get pumped through every major social media channel in an instant. When a terrible event happens in which a shooter massacres elementary school children in Connecticut, you want to get it right. You don’t want to be wrong on that. But lo and behold, many broadcast news journalists were – they identified the wrong person as the shooter at first.
There’s an epidemic among social media bloggers, tweeters, YouTube uploaders and the like to be the first to report something across the social media sphere the moment it happens.
.Rather than add on, think about what you can strip away and simplify to make the experience of working with you more enjoyable for your audience.
Innovation via undoing complexities your customers face. What a refreshing concept in this perpetual “add on” world of ours.
When people have come to me over the last several years with an idea that will launch a new product or service, their minds often start to race with product line extensions, offshoots and even selling the company. All before anyone on Earth knows about them.
A thought today that inspires me from Chicago-based
For all the tools I use from Google, I don’t believe I ever got extraordinarily excited about using them before or during the time I’ve actually used them.
Don’t get me wrong. I’m a fan of certain tools and highly recommend them. In particular, I regularly use Google Calendar, Gmail, Google Reader and Google Alerts. I’d even describe them to others as “great.”
A rather stunning irony occurred to me as I was thinking about the latest tool Google is introducing, Google Plus.