Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in 3D projection mapping
International Manufacturing Technology Show (IMTS), the largest manufacturing show in America, at McCormick Place. Over 90,000 people have registered for this gigantic event so far.
Walking across a floor of 1800 exhibits, you quickly get the sense that, at a time when marketers tend to question if trade shows are worth attending, it’s clear there are no such hang-ups as it applies to this show. There’s a whole lot of heavy investment from manufacturers going on here in their presence. With this in mind, I can’t help but wonder about Return on Investment and what kind of steps brands can take to help themselves stand out once they say, “If there’s one trade show we want to be at this year, that’s the one.”
Here are some takeaways and tech ideas from IMTS I’ve witnessed that you can consider incorporating for your own trade show efforts this Fall, especially if you’re preparing for a massive, high visibility trade show like this one.
I’m writing this from the
It can also be a great way to share blog posts, presentations, groups, associations and bolster your personal profile. Nothing wrong with that at all.
That should be at least enough to start with, right?
LinkedIn isn’t for racking up as many connections as possible and turning people into a pack of baseball trading cards. At its best, it’s a way for taking the next step in a business relationship, forging a strategic partnership, getting educated from a trustworthy resource and/or introducing two parties that could be a fit.
I guess they’re right. Before NATO, we didn’t have much going for us.
We didn’t have arguably the finest restaurant in the country, Alinea, along with ridiculously good steakhouses, Mexican food and every other ethnic cuisine.
We didn’t have professional sports teams and rabid fans certainly on par with those in New York and Boston.
There’s an interesting argument that’s been put forth that Chicago really, really needed to host the NATO Summit to be taken seriously in the eyes of the world. The phrase I hear most often is that, as far as branding our city goes, the presence of NATO puts Chicago “on the map.”