Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in 60 Minutes
“It’s Not There Yet.”
“I Don’t Like It.”
“Can I See Some More?”
It’s not easy for a writer to hear these. But it’s not that I have a problem with making changes. In my career I’ve probably made more than 25,000 changes. It’s that this kind of feedback is so vague that by itself, it does nothing to help ensure a better product for the next round.
Therefore, what we need to do is probe deeper with questions that draw greater specificity out of clients, even if it has to get slightly uncomfortable or difficult. If you’re an AE or Creative Director, you owe this to your team. There have a been a few times where said AE/CD flippantly replied “figure it out,” to my request for greater detail. But perhaps they were too scared to ask the client. After all, how dare we ask the people paying us for more information so that we can do our jobs well for them.
“Jazz It Up”
Up until about late last year, every other article about Groupon seemed to be about its loose dress code and vacation policy, its management’s quirky sense of humor, the transparent vibe, the customer service people who spent time at Second City, the actor who was hired to walk through the offices in a ballerina tutu.
While there’s been a lot written about the aftermath of Groupon’s IPO, falling share price and certain investors now leaving, the part of the story that’s getting lost a bit in the shuffle is how important a culture shift can be to a company’s trajectory. It’s no coincidence at all to me that Groupon’s struggles happened around the same time that its culture appeared to go through a fundamental change.