Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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I’ve noticed that generally, the cycle of love for new forms of media often goes like this:

1. New media tool arrives.

2. A few reports suddenly trickle in about the potential of the media tool.

3. Everyone jumps on the bandwagon of those reports, proclaiming it as the best thing since sliced bread.

4. Everyone clamors to be seen as experts and evangelists to their clients about the new media tool (whether or not they actually understand it in reality is debatable).

Is there such a thing as a Chicago Ad person?

Posted by on in Culture
Lately when I’ve thought of what sort of people Advertising produces, for some reason my mind turns to clothing styles to spot this species in its native habitat. For example, you have the Creative Director, he of the thin glasses, goatee, jeans and blazer. Tends to refer to many things as “crap” and how we don’t do ads like we used to.

Kidding aside (kind of), I went below the surface and got to thinking a lot deeper in asking this question in relation to our environment: How deeply are Advertising people influenced by the city we inhabit and can the work we do be impacted as a result (good or bad)?

It’s an interesting theory. I suppose if cities took on the personas of, well, people, I think this is kind of what it might sound like if they got together for drinks to discuss this very thing. So New York, Miami, L.A. and San Francisco walk into a bar with Chicago in, well, Chicago.
We in the advertising and marketing business like to reminisce about our own industry as much as anyone. We like to look back on the work of Bernbach, Burnett and Ogilvy in reverence. We talk about the “Think Small” ad, the “We Try Harder” ads for Avis, the Levy’s Jewish Rye ad and the man in the Hathaway shirt. I love those classics too.
The relationship and chemistry side of our business is routinely undervalued for its role in how companies make decisions to stay with an agency. Here’s the truth: Yes, companies choose agencies and stay with them because they produce results. But also because…theylike them.

Oh, but nobody could ever say that. Everyone has to appear emotionally impartial and objective. Anything otherwise wouldn’t be proper.
Today’s post skews a bit toward agency management but team productivity is good for all types of managers to think about.

The other day I was taking a cab from the north side of Chicago to downtown. Usually, there are several different ways you can go to get to your destination. And every time, the cabbie asks, “Which way would you like me to go?” For the passenger, it’s like a game of chance. Why should I have to decide this? Shouldn’t he know which way is fastest? Yet, even when I say, “whichever way you think is quickest,” I invariably can’t help but feel I’ve been taken for a ride in a bad way.

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  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body
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