I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
I was taking a look at my very first Advertising portfolio the other day.
Have you done that recently?
It’s a fun and a bit humbling trip down Memory Lane. You should try it.
There they were, a collection of ads that were decently written but from an art direction standpoint…a total mess, really. I chuckled to myself as I saw the ads pasted on black construction paper. They were still good. I was proud of them. But it’s a good thing I was going for a Copywriter position and not anything in design.
An ad agency in San Francisco recently redesigned their site and I enjoyed it, except for the fact that all 33 members of their team for the most part were not smiling, laughing or even mustering a smirk. At all. Many weren’t even looking into the camera.
Are you serious with being this serious?
This is an industry that, at its best, can be a blast. We get to come up with creative ideas and unique strategies for a decent living. We joke, we laugh, we usually find ways to have a beer or two at the end of the day. We don’t have to often wear suits and ties. Many of us can even show up in a t-shirt and flip-flops, for crying out loud.
Note from Dan: Today’s Chicago Brander post is from guest blogger Steve Congdon of Thunderclap Consulting Group. Drawing on the experience of over 200 pitches, Thunderclap helps marketing communications agencies and other professional service firms win more new business. I’ve had the pleasure of meeting Steve and find his blog a must-read for anyone seeking a better way to get into more pitches and improve their close ratio. Call him at 773.637.5203. You’ll thank me after a conversation with Steve.
By now you’ve probably been bombarded with enough posts elsewhere on Google Plus, so you’ll be glad to know this isn’t one more of them. Because what I’m writing about has wider implications than just one tool. It has to do where your entire brand lives in the social media realm.
I’ve come to the conclusion that clearly in terms of social media we should all be on TumblrGoogTwitBookTube.
Are we a fit for you and you for us? We certainly could be. But let’s start simple. Take a look at your calendar and see when you have no more than 45 minutes to talk further about your goals while receiving greater insight on next steps.
"Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."
Michael Casaburi, CEO at Revulus Growth Partners
"Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."
Chadia Meroueh, V.P., Auto Tech and Body
"I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."
Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.