Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in advertising agency awards
I just want to know, once and for all, if you ever chose an advertising agency primarilybecause of the fact that they won creative awards.
There’s no right or wrong answer to this. Was it a:
A) Determining factor in your decision
B) Nice support point to help justify your decision
C) A total afterthought that had no bearing on your decision
If you’re in a position to influence agency decisions, I have a simple enough question for today.