Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in advertising creativity
“So…this Creative Director. What kind of stuff does he like?”
“You know, what kind of copy does he typically approve? What’s easier to get through and flies with him? Does he have a style he likes to see?”
I was taken aback by the question.What does it matter if it’s a smart idea and the right kind of idea for the brand? If you’re a compelling strategist and presenter, so what if you have to sell a little harder to persuade someone to choose it?
A few years back, when I was working in a 900-person ad agency, a new Copywriter entered our group. As he set up shop in the office next to me, he asked:
If you think you’ve seen Sandy Marshall somewhere before, you’re probably right. Besides running a small advertising agency, Marshall is heavily involved with Second City, has appeared in movies such as “The Dilemma” and on Comedy Central. I sat down with him to learn how improv comedy and marketing blend in perfect harmony at his agency, Marshall Creative.
Sandy Marshall, CEO of Marshall Creative – and the guy who might be behind that Second City production you’re about to see.