Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in advertising graduates
“What was your thinking behind this campaign?”
She stammered out, “Well, I, uh, guess I just thought this logo effect would be cool and the colors looked pretty good.”
I asked it again to another student and got, “I did this because that was our assignment, to do a logo and an ad and a website…”
The student across the table from me at the Portfolio Review had one of those deer-in-the-headlights looks my way when I asked the question. It was a question that I thought was simple enough, but apparently it was a real brain teaser. I wondered if I was dealing with a kid who had just had too much to drink the night before at a frat party and was regretting it now. But she seemed fairly lucid, so I asked again: