Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in advertising industry
You probably have too.
It goes something like this:
“We would like to provide you with a complimentary site evaluation. We will pinpoint any issues we see within your company’s website. Then we will provide recommendations on how to increase web traffic…”
Sounds like a reasonable enough thing, right? You’re not paying anything and they’re offering to help. Except for one thing – getting this kind of evaluation often confuses the heck out of the company that’s receiving it and raises more questions than answers.
Every now and then, I get one of these offers by a web development company to evaluate my website to see what I’m doing well and what I’m not.
Do you ever notice there are none for being the cheapest?
I do, however, notice a whole lot of awards for being the most creative. Or the most effective.
Clios. One Show. Addys. Effies. Cannes. And so on.
Some of us get lucky enough to hoist these awards high in front of our peers and put them in our offices. And let’s face it with no apologies. It feels really, really good.
When it comes down to it, you will never get awarded for being the cheapest and you will never get awarded for being the fastest. It’s not even a great thing to get referred for – when I actually was, it was a disaster.
Do you ever notice that there are no awards shows in the advertising industry for being the fastest?
Are you serious with being this serious?
This is an industry that, at its best, can be a blast. We get to come up with creative ideas and unique strategies for a decent living. We joke, we laugh, we usually find ways to have a beer or two at the end of the day. We don’t have to often wear suits and ties. Many of us can even show up in a t-shirt and flip-flops, for crying out loud.
An ad agency in San Francisco recently redesigned their site and I enjoyed it, except for the fact that all 33 members of their team for the most part were not smiling, laughing or even mustering a smirk. At all. Many weren’t even looking into the camera.