Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in better client service
“You’re asking me how do I tell someone their baby is ugly?”
“Well, I’ve never heard it said that way.”
“It’s exactly like that. Because when someone is close to their brand, it’s their baby. Some people know that deep down, their baby isn’t perfect even when they talk about it to other people. And they’re right. After all, a baby is a human being and humans are far from perfect.”
When you’re a position to have to tell a client that they have a weakness or two or seventeen, it’s not the easiest thing in the world to do. Someone asked me that recently: “So, um, what do you do when you have to tell a client that, uh, a few things they’re doing aren’t…quite…good?”
Hotel Impossible” in which a consultant gives shabby, unprofitable hotels and resorts the makeover treatment from a design and operations standpoint. As you can expect, he didn’t pull any punches on what was wrong with these places, whether the rooms were dirty, the color scheme was boring, the staff was disorganized and more. Many times the hotel owners thought the location would make up for a lot of these miscues (nice try). Worst of all, these shortcomings had translated into an awful time for the guests, who would surely never come back if the hotel remained in that condition.
The other day I was watching a show called “