Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in brand positioning
Oh really. Is that all?
Some web development firms say they are also experts in SEO. Fair enough. But oh, by the way, they also do content and graphic design and strategy too.
My, where do you ever find the time to be absolutely brilliant in these five different areas at once?
I recently came across a firm that claims supreme expertise in brand strategy, content, graphic design, web development, SEO, advertising, public relations, video and business operations.
The program for people who want to take a sledgehammer to inaction.
Sufferers from Marketing Meeting Fatigue can’t always spot the warning signs right away. That’s because MMF sets in after the 15th meeting about the position of the market you feel you can truly own better than anybody. You may have disagreements on your best attributes, your best audience to hear about those attributes and what you want to say when you’re actually in front of them offline or online. You debate over and over about what you believe clients believe about you, which then diverts into unfocused thinking, thanks to the new hipster intern who thinks you should be on Pinterest rather than addressing the real business problem at hand first.