Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in buyer personas
Do you ever notice there are none for being the cheapest?
I do, however, notice a whole lot of awards for being the most creative. Or the most effective.
Clios. One Show. Addys. Effies. Cannes. And so on.
Some of us get lucky enough to hoist these awards high in front of our peers and put them in our offices. And let’s face it with no apologies. It feels really, really good.
When it comes down to it, you will never get awarded for being the cheapest and you will never get awarded for being the fastest. It’s not even a great thing to get referred for – when I actually was, it was a disaster.
Do you ever notice that there are no awards shows in the advertising industry for being the fastest?
Personally, I like to err more on the side of how people behave online and level of interaction with social media when classifying them anyway over too much of the traditional “age/race/income” classifications. I’m not sure that all 65-year-olds shy away from social media, for example. They may have a Facebook page and/or LinkedIn profile while displaying a comfort level with e-mail and using search engines.
It’s not easy to put social media users into nice and neat demographic profiles, but we’re getting smarter about it by the day.