Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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I recently got into an argument with another agency owner who seems to believe that cutting costs and doing great creative work can’t share the same place in a marketer’s mind. He felt that Chief Marketing Officers across the board are fine with settling for “good enough” work these days by bringing their team in-house rather than hiring an agency and that doing so is a cost-cutting move.

I can’t agree with that logic because CMOs have a short window of opportunity – less than 2 years on average. And in that window, it is unlikely that creative work deemed merely “good enough” is less likely to produce very positive results. Yet I won’t get into a subjective argument about which tends to be more creative and strategic, in-house or outside source because in some instances, the in-house route works out fine. More than fine, actually.
By now you’ve probably been bombarded with enough posts elsewhere on Google Plus, so you’ll be glad to know this isn’t one more of them. Because what I’m writing about has wider implications than just one tool. It has to do where your entire brand lives in the social media realm.


I’ve come to the conclusion that clearly in terms of social media we should all be on TumblrGoogTwitBookTube.

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  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body
  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners
  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.

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