Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Seriously, I should just replace my regular office address with those 4 logos.
I know it’s a cool talking point to have an office with a basketball court, foosball tables, tiki bars (I’ve had that one before) and more. But do we really need it to be creative? I’m not suggesting everything has to be steel and grey in our workspaces. Far from it. I’m just wondering if we need so much excess in order to 1) impress clients and 2) come up with good ideas.
Essentially, if you believe you’re a bad team, you’re going to perform like one even though in reality you aren’t. Look, I don’t believe for 2 seconds that a curse has anything to do with the Cubs perpetual losing. It’s the same way in organizational cultures. Everything happens – or doesn’t happen – for a reason. If the management believes the team is as good as anybody or even better, yet the rest of the team doesn’t appear to believe it, where’s the disconnect and why is that happening? It could be lack of clarity or distant leadership. Lack of metrics that everyone understands. Lack of everyone in the organization understanding what’s valued most. Or lack of talent that just isn’t there and has been permitted to stay for far too long. And more.