Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in culture change
When you’ve had a bad year for 103 years, what would you do to turn things around?
It’s practically incomprehensible for us to relate to a question like this because while a business can have a bad month, bad quarter or – in this economy – a bad year, we usually don’t know what it’s like to have consecutive bad decades.
It was something I couldn’t help but wonder as I was speaking at the Chicagoland Chamber
about vision, brand strategy, culture, and how to keep that culture thriving. Maybe because, long before Theo Epstein
ever came aboard as President of Baseball Operations for the Chicago Cubs, we’ve often heard of the need for the North Siders to instill a “culture of winning.”