Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in Dan Cathy Baptist Press
Should highly visible C-Level executives state their political and religious opinions freely without fear of repercussion to the brand?
I didn’t ask if they can. I asked if they should. Should we defend what is Constitutionally correct if it is strategically inconsistent with the brand?
“The Chick-fil-A culture and service tradition in our restaurants is to treat every person with honor, dignity and respect — regardless of their belief, race, creed, sexual orientation or gender.”
– Chick-fil-A Company Statement
“We are very much supportive of the family – the biblical definition of the family. We are a family-owned business, a family-led business and we are married to our first wives.”
– Chick-fil-A President-Chief Operating Officer Dan Cathy