Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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By now, if you’re on Facebook enough each day, you’ve probably noticed the persistent presence of some people who think you should know about them. They aren’t your friends and they aren’t Fans of your business page.

No, instead these special un-invented guests to your Facebook News Feed belong to a category of what’s called Suggested Posts. And if they’re any indication of how Facebook “knows” you, its brain isn’t looking so smart.
Tagged in: Facebook Facebook Ads
This photo from someecards.com (yes, proofers, there’s a misspelling in it, but you get the idea) pretty much sums up the “uproar” every time Facebook makes a change to their structure, layout and functionality.

The San Francisco Giants are the world champions of social media. Oh, and I suppose they deserve that World Series trophy too.

Let me explain. I began to write this as a Cubs vs. Sox comparison of social media usage – and I do speak to this. But I also wanted to show the whole picture of how both the North Siders and South Siders compare against other teams in baseball. Plus, I didn’t want Sox fans to think I was trying to intentionally be biased against their team as I fully disclose my passion for Cubdom.
A post today in Crain’s comes from an SEOer who claims that SEO is what drives traffic above all else, not social media.

I certainly don’t disagree with him on the power of search engine optimization to be a big traffic driver, but I’ve got at least one case study that says social media can be a primary traffic driver, even over SEO: My own.

First and foremost, let me add one gigantic disclaimer: Everybody’s website and blog is different, with different audiences that behave in various ways. Some people are more searchers and have a great idea of what they’re looking for. Some don’t and stumble upon something they like, then share it with others.
A music service that I was waiting to land here from Europe has finally arrived and from playing around with it in a short time, it was worth the wait. Spotify enables you to play basically any track of music you like for up to 20 hours per month, for free. There’s also a nice social component to Spotify that allows you to share tracks with others on Facebook or Twitter.
A rather stunning irony occurred to me as I was thinking about the latest tool Google is introducing, Google Plus.

For all the tools I use from Google, I don’t believe I ever got extraordinarily excited about using them before or during the time I’ve actually used them.

Don’t get me wrong. I’m a fan of certain tools and highly recommend them. In particular, I regularly use Google Calendar, Gmail, Google Reader and Google Alerts. I’d even describe them to others as “great.”

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  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body
  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.
  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners

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