They just have a few questions they’d like to have cleared up, perhaps even before that first actual meeting takes place.
Perfect! They can just go to the FAQs page on your site and surely most of those questions if they’re common enough will be addressed, right?
Picture that someone has just absorbed your home page and perhaps dove into your other pages. They’re crossing an important point where they’ve gone from ordinary visitor to more interested party. They may not be ready to BUY just yet, but it’s reasonable to expect that they’re moving toward having an initial conversation, right?