Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in Florida Family Association
Attention, Head Media Buyer for The Home Depot.
Can we talk? You’ve got an opportunity for yourself handed to you on a silver platter if you’re intelligent and I’ll bet you are. So here’s what I want you to do. I want you to pick up the phone and start placing ads on “All-American Muslim” like no tomorrow.
Don’t overthink. Don’t overanalyze. Just do it. I don’t care what your demographics are. I don’t care what marketing research tells you. I’m as big a fan as anybody of market research but when your competitor shoots themselves in the foot so badly by blowing their nose on an entire race of people, you’ve got to seize the moment and welcome those people with open arms.