Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
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Whoa. Let’s slow down and remember a couple things.
1) You don’t own Facebook.
They can do whatever they want and it’s your choice to participate in it for free. I didn’t say they always make moves that are right (even Mark Zuckerberg wouldn’t say that). But you and I both know they’re in control of the site at the end of the day.
I’m hearing some reaction to the Facebook changes that have to do with its Timeline feature and frankly, I think the hysteria is quite overblown.
They just have a few questions they’d like to have cleared up, perhaps even before that first actual meeting takes place.
Perfect! They can just go to the FAQs page on your site and surely most of those questions if they’re common enough will be addressed, right?
Picture that someone has just absorbed your home page and perhaps dove into your other pages. They’re crossing an important point where they’ve gone from ordinary visitor to more interested party. They may not be ready to BUY just yet, but it’s reasonable to expect that they’re moving toward having an initial conversation, right?
Facebook isn’t always beautiful. Far from it. But what it does have are a boatload of relationships between existing friends and family members. And that’s going to be pretty darn tough to break.
The concept of the phrase, “Facebook competitor,” almost makes you giggle at this point. Kind of like staring into the Grand Canyon and imagining then and there what could be better. Oh sure, there are other picturesque places. But it’s pretty hard to imagine them being more beautiful than what you’re looking at right now.