Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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What a Shoplifter Taught Me About Branding

Posted by on in Events
Today’s post is brought to you by guest blogger Rob Jager of Hedgehog Consulting. Rob is an incredibly gifted management consultant and I’ve personally used his services to help channel my agency’s vision into tangible results. I’ll be co-presenting with him on how you can do the same next Thursday the 3rd at the Chicagoland Chamber at 7:45am. The event is free.
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I used to work in retail. In retail, it’s no secret people steal. Sometimes it’s the employees; sometimes it’s the customer. It really doesn’t matter, they both taught me something I didn’t know before.

First, most shoplifters have a look or habits they have. Talk to any Asset or Loss Prevention department and they’ll give you a name or a description of each specific person they’re watching for. In fact, they’ll tell you that the thief behaves the same way every time.

Second, I found out that if you approach a shoplifter, greet them, ask if you can help them with anything at all, they will usually dump what they’ve taken because they know you know…and once they’re found out, they want out (the only exceptions being the absolute pros, who will lie to your face and then take some more).

So what does that have to do with branding?

Well, every business attempts to brand itself in some way of another – through logos, slogans, and other visible things. What you don’t see are the things that are internal as well. This is the part we refer to as culture. How the company behaves in varying situations. This is just as much a part of brand as any message a business puts out. When I think of shoplifters, I think of how consistent their habits are between visits to different locations and how it’s their brand. Their style. Their culture.

It's not hard to connect with us.

Are we a fit for you and you for us? We certainly could be. But let’s start simple. Take a look at your calendar and see when you have no more than 45 minutes to talk further about your goals while receiving greater insight on next steps.

Let's Schedule a Time

  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners
  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.
  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body

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