Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in IBM Global CEO Study
A new IBM study shows social media is being integrated into business processes beyond channels – to learn more about the insights, I had a fascinating conversation with Eric Lesser,Research Director of the IBM Institute of Business Value.
Generally speaking, I don’t have to convince too many entrepreneurs that this social media thing is here to stay. By now, the conversation has largely shifted from “is this viable?” to “what should our presence on social media look like and how does this fit into the overall brand?”
Don’t look now but the conversation about social media’s about to change once again. Not merely about this or that new channel. Not about what Facebook is adding or restricting.
Why aren’t more business leaders online?” in which he described a lethargic response by the C-Suite to social media tools, pointing to the fact that according to a recent study by IBM, only 16% of CEOs are currently participating on social media.
There were 1,709 respondents to IBM’s 2012 Global CEO Study.
Guess how many of those CEOs had their own blog?
Almost as incredible? “Some” were on LinkedIn. Some. Not all. On the #1 social media channel for business. Fewer still were on the other channels like Twitter and Facebook. The CEO on Google+ appears to be a rare one indeed.
Virgin Group’s Richard Branson wrote a post yesterday called “