Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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As a follow-up to my last post, Jeremiah Owyang of Altimeter Group pointed out that 28% of the Super Bowl spots led to no URL, social network or hastag. It’s kind of unfathomable to me that ANY company spending millions of dollars per 30 seconds would have no potential springboard to an online relationship. I know most of the world is going to measure Super Bowl spots in (no offense) effectiveness of “I liked it” or “I didn’t like it.” That’s the water cooler, day after grading system. But although it’s certainly better to be liked after the Super Bowl than never liked at all, how much farther could that goodwill have taken those brands that garnered a “Like” from TV watchers…and gave them no online outlet afterward? I just can’t let those brands off the hook and give them a thumbs up completely. Points off for forgetting your watchers are looking at your multi-million dollar ad and probably within inches of a smartphone where they could have gone to your site to learn/interact even more.

What do you think? Is “Liking” an ad good enough? And to take this a step further, are there any brands from the Super Bowl that you have purchased/interacted with more online as a result of liking it?

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