Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in marissa mayer
In my humble opinion, what the company has done in its grand “unveiling” of its new logo after a good deal of fanfare is deliver essentially the same thing. It’s OK to slightly tweak your logo. It’s not OK when you have significant buildup for the first major logo change in 18 years, ask the online community for their opinion on a variety of logos and then go in a direction that doesn’t even include any of those options.“This represents a significant evolution of the logo. (The purple) is far richer, deeper.”
Yahoo is an excellent case study of what not to do when you’re changing your logo.