Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in Mark Schaeffer
, Mark Schaefer
and others (Pennington was a popular South Carolina-based expert on social media and spoke at a variety of conferences to great acclaim – tragically, he took his own life on Sunday in a church parking lot). I’ll just add this thought: As a result of Pennington’s influence, many are writing about the renewed need to reach out and form meaningful offline relationships with people in the business world. They are so absolutely 100% right. But I hope people won’t dismiss the relationships we have online as artificial and without meaning either. True, there will be people that we will connect to on Twitter or Facebook who we will never, ever meet in person. But the key is to strive for balance between the two worlds. It means little to compile 50,000 followers on Twitter without injecting personal interactions into the mix. By the same token, just networking alone has its limitations because it doesn’t make you what John Jantsch of Duct Tape Marketing describes as a “converged” business. You need a component of being a “wired” business or you will lose out to competitors who are. They will blog, they will post, they will upload videos and they will share. Assuming it all isn’t self-promotional puffery, this sharing of knowledge helps expand on a person’s credibility in ways a business card exchange never could. It means something to walk into a room and have someone recognize you by your blog. It means something to meet someone and have that person research you further and find your insights posted all over the online realm.
Over 700 posts have been written about the shocking suicide of social media expert Trey Pennington and I won’t attempt to compete with such beautiful tributes that have already been said by