Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in marketing for entrepreneurs
A conversation with Michael Houlihan, founder of the Barefoot Wine brand
Michael Houlihan may represent one of the ultimate “pulled up by the bootstraps” stories of entrepreneurialism.
From humble beginnings in the laundry room of a rented farmhouse in the Sonoma County wine country, Houlihan, along with partner Bonnie Harvey, co-founded the Barefoot Wine
brand in 1985.
Without much capital, industry knowledge or advertising budget, he built one of the most successful wine brands in the country – selling Barefoot to E&J Gallo 20 years later. He retells the story in a new book titled: “The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestselling Wine.”