Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in new media
1. New media tool arrives.
2. A few reports suddenly trickle in about the potential of the media tool.
3. Everyone jumps on the bandwagon of those reports, proclaiming it as the best thing since sliced bread.
4. Everyone clamors to be seen as experts and evangelists to their clients about the new media tool (whether or not they actually understand it in reality is debatable).
I’ve noticed that generally, the cycle of love for new forms of media often goes like this:
3 reasons why journalists still deserve a seat at the table in the era of new media:
1. All of us can’t repost stuff we find on the web at once and call it “news.”
We need people who take that aggregated flow of endless info – some of it useful and some of it not – and give it greater context. They help us decipher how that information fits together in a world where we’re getting a whole lot more information, not less. Some innovators feel that the world is a better place when info is compiled on top of itself in one infinite stream for us to figure out what we want to do with it. I disagree. Info is good, but we could use better ways to organize, compartmentalize and understand that info. Are we really there yet?
It’s apparent to me that the very fact that some people wondering if journalism is “dead” in light of the decline of newspapers that there’s a whole lot here that’s getting overblown.