Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in personal brand
“What do you do?”
Invariably, we answer with“I’m a (occupation) and I work for (company).”
I started thinking about how this defines so very little about why people find our personal brands memorable. We lead with what’s on our business card. But when people talk about you to others, what will they say?
Having just finished the excellent Guy Kawasaki book, “Enchantment
,” I’ve realized that likability and trust
make for a more compelling position than simply relying on where you work and what you do to bowl people over. Primarily because it shares so little of you as a person. “He’s a great accountant.”
Not bad, I suppose. But I’ve heard the beginning and end of the whole story.
There’s a question we all seem to get in networking situations –
Sweetness: The Enigmatic Life of Walter Payton,” I admit my reaction was the way many Bears fans would react: I wanted to find Jeff Pearlman in a bar and ask him to step outside. But after I cooled down a little, I realized that, regardless of what Pearlman has written about Payton in the way of his painkiller use, extramarital affairs and depression, his book is as useless for touching the brand of Walter Payton as a New England Patriot in Super Bowl XX.
This is not the voice of a pure fan talking, believe it or not. It’s the voice of reason based on what I know about how iconic sports brands endure above those that shockingly fail us. Particularly those born and bred here in Chicago.
As I learned of the details of Jeff Pearlman’s new biography on Walter Payton, “