Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Blog posts tagged in personal branding
You’ve heard the story before. A young gun 20-something in Sales living the bachelor’s life at a fast pace. He’s making it happen with all the material possessions that point to success – a nice paycheck, condo, a Porsche in the garage and late nights at all the hot spots in town.
Then Steve Fretzin climbed into a small plane and his outlook on life as an entrepreneur changed forever. “I was taking a little mini-vacation with some friends and flew up to Eagle River, Wisconsin for the day to play around. One of my friends was the pilot. On our return flight, we lost our engine thousands of feet up.”
The plane crashed into a house in Crystal Lake. While feeling lucky to have survived the experience, Fretzin was badly hurt and his recovery over the next several months was anything but pleasant.
Deborah Shane, host of "Metropolis"
Yesterday, it was my distinct honor to join my colleagues at thePersonal Branding Blog
for Deborah Shane’s Blog Talk Radio program, “Metropolis.”
In addition to myself and Deb Shane, the panel included Wendy Brache, Devin Hughes and Elinor Stutz.
If you have about 30 minutes to spare, I think you’ll find it a worthwhile listen as we covered some great ground on personal branding in the digital age. Click on the show’s link above and let me know what you think.
#1: He is relatable to the people who are his Fans, who see bits of themselves in him.
More than once, commentators over the last few days asked that very question to Clarke himself and his reply was essentially that he was the “Everyman.” Clarke drinks. He smokes. He drives fast cars. He loves his family and is intensely loyal to them.
I can recall viewing Darren Clarke on the cover of a now-defunct golf magazine a few years back, with a stogie in his mouth, smiling and speaking inside the interior of the mag of his love of Guinness. And when Clarke won the British Open today, it got me thinking about why this man is so beloved, certainly in Europe and really much further than those boundaries. We can learn a lot about personal branding in his triumph and journey to this point.