Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
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Now let’s check out the results.
Now that the Rahm Emanuel Question has been officially answered – in case you’re unclear, he’s officially on the ballot to stay – we can take a look at how our selection of candidates are faring in terms of educating voters in the online world. Sure, shaking hands at an El stop is great PR, but if there’s one thing that the Obama era has taught us, it’s that you can’t underestimate the power of social media in terms of spreading the word about your position on the issues. So I decided to judge our primary candidates – Rahm Emanuel, Gery Chico, Carol Moseley Braun and Miguel del Valle – on how well they are leveraging the online universe to accomplish this goal.
Facebook isn’t always beautiful. Far from it. But what it does have are a boatload of relationships between existing friends and family members. And that’s going to be pretty darn tough to break.
The concept of the phrase, “Facebook competitor,” almost makes you giggle at this point. Kind of like staring into the Grand Canyon and imagining then and there what could be better. Oh sure, there are other picturesque places. But it’s pretty hard to imagine them being more beautiful than what you’re looking at right now.