Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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Subscribe to this list via RSS Blog posts tagged in Super Bowl
The question before the Super Bowl every year seems to be “Are you watching more for the game or the commercials?” Being a person who practices the dark arts of advertising and marketing, I’ve usually been glued for the game and the commercials. Certainly not for the halftime shows.

In the agency world, being a person behind a Super Bowl spot has always been the pinnacle. The Everest. The bragging rights. The kick-butt answer to “Have I ever seen any of your work?”
Chicago’s Meatloaf Bakery is getting its due in a couple days on the Cooking Channel’s new series, “Food(ography)” on Feb 12 at 6:00 pm. As a creative concept, you’ve got to give this destination credit for taking the cupcake craze and putting their own unique spin on it, packaging a variety of meatloaf flavors into the appearance of cupcakes, pastries and smaller “loafies.”

Hopefully you were lucky enough to order the El Loafo Del Fuego meatloaf this past Super Bowl Sunday. Yes, that's mashed potato on top to represent the "frosting."
Yes, we saw a lot of ads yesterday around the Super Bowl, but none have touched off a firestorm of controversy quite like Chicago-based Groupon’s ads. I’ve re-posted one of them here for your viewing pleasure.


My pure, unvarnished reaction to them wasn’t shock or horror or an immediate rush to say that I would never use Groupon again. You know what I did? I chuckled. My mouth dropped open not because I was put off but because I admired Groupon for having the guts to run ads like this.

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