Revolution of Influence

I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.

The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.

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Every Growing Agency Needs A Coach Thibs

Posted by on in Culture
Sometimes we place so much emphasis on the first year of a business as its most challenging, we don’t always consider that the real challenges to come happen in Year 3, 4 or 5 – when tough transitions need to happen. When they do, your people on the ground can’t necessarily see the grand vision for what your organization is trying to accomplish high above. We can look no further at an organization like the Chicago Bulls to see how they struggle with this present/future paradox. The organization trades Luol Deng to save itself $20 million from the salary cap and avoid a dreaded tax for repeat luxury tax offenders. Which makes all the sense in the world from a financial standpoint. But for the actual players and coach, it makes no sense at all. They can’t relate to the move. They try to respect management but they also know that same management doesn’t take the court every few days like they do – even if they were former players. Managers aren’t their brothers. Managers don’t go into battle with them. Managers don’t communicate everything to them.

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  • "Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his "magic." Dan has our strongest recommendation."

    Michael Casaburi, CEO at Revulus Growth Partners
  • "Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development."

    Chadia Meroueh, V.P., Auto Tech and Body
  • "I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan GOT what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services – AND suggest format changes to the site to make it more effective. I highly recommend him."

    Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.

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