– the kind of iconic visionary who is responsible for making the brand what it is today in the eyes of many.
Of course, nobody is immortal. Time ensures we all move on, whether it is due to a new job, retirement or (not to be morbid), expiring. The challenge Apple faces today in the wake ofSteve Jobs’ resignation as CEO
(but he is staying on as Chairman) is no different than what Chrysler had to face in the post-Iacocca era, Ogilvy had to face without David Ogilvy, Disney without Walt or what Virgin will face when Richard Branson steps away someday. These are imaginative, charismatic, exciting people who not only shaped the foundation of their companies but have had influence far beyond it for managers in all kinds of industries. They are not just people associated with the brand. They ARE the brand.
Most of us have bosses. Some of us have great CEOs. And a very precious few of us have what can only be referred to as a