Revolution of Influence
I've always felt strongly that thoughts and ideas are the great equalizer of brands. No longer do we live in an era where only the largest of companies dictate their degree of influence based on how much money they spend to get in front of more eyeballs with one more 1-way message that's all about them.
The greatest influence can now be in the hands of the most helpful, transparent and personal brands of the world. Are you ready to be one of them? Caliber's Revolution of Influence blog aims to equip you with the strategies, content know-how, tools and trends to find the path that catapults you to newfound success.
Are you serious with being this serious?
This is an industry that, at its best, can be a blast. We get to come up with creative ideas and unique strategies for a decent living. We joke, we laugh, we usually find ways to have a beer or two at the end of the day. We don’t have to often wear suits and ties. Many of us can even show up in a t-shirt and flip-flops, for crying out loud.
Here are four signs that you’re about to offer up a lousy internship experience:
• You see interns as “grunts.”
That part of “buying in” to Facebook is relatively easy, whether that means creating a Facebook Page, choosing Facebook Ads, etc. Practically everyone I know is on it and some of those people don’t hop from social network to social network with ease. So I don’t see Facebook disappearing anytime soon. I think it’s going to be around for a while, which is more than I can say for other social media channels that come and go.
I just want to know, once and for all, if you ever chose an advertising agency because of the fact that they won creative awards.
There’s no right or wrong answer to this. Was it a:
A) Determining factor in your decision
B) Nice support point to help justify your decision
C) A total afterthought that had no bearing on your decision
But there’s a group of people I’ve been scratching my head about to understand the appeal. One of them has come to symbolize this group. We’ll just call him…Seth. Seth’s written many books and given thousands of presentations. There are disciples of Seth and he seems like a likeable fellow.
Yet something has always bothered me about Seth and I have to say it: I don’t get how what Seth’s saying is all that remarkable or mind-blowing. At all.
“So…this Creative Director. What kind of stuff does he like?”
“You know, what kind of copy does he typically approve? What’s easier to get through and flies with him? Does he have a style he likes to see?”
I was taken aback by the question.What does it matter if it’s a smart idea and the right kind of idea for the brand? If you’re a compelling strategist and presenter, so what if you have to sell a little harder to persuade someone to choose it?
I guess they’re right. Before NATO, we didn’t have much going for us.
We didn’t have arguably the finest restaurant in the country, Alinea, along with ridiculously good steakhouses, Mexican food and every other ethnic cuisine.
We didn’t have professional sports teams and rabid fans certainly on par with those in New York and Boston.
Next Door, the new concept from State Farm launched last year that’s part innovation lab, part community space and part café, is giving aspiring entrepreneurs the opportunity to pitch their ideas to several venture capital groups and angel investors.
“NBC Miami reports the Chicago Bulls have lost the Eastern Conference Finals to Thomas Dewey.”
“NBC Miami reporting their baseball team is missing.”
Most people are absorbing traditional media and digital media at once. I think we can agree that a whole lot of people use the Internet and a significant portion of the population is using social media. The fact you choose to concentrate on one of those is perfectly fine and good. Really. But to suggest that the fact that you specialize in those areas in and by itself means you are best at it is blowing smoke up a prospect’s rear end.
It’s uncomfortable. It’s unpleasant. And it’s absolutely necessary.With Chicago Mayor Rahm Emanuel’s “Fenway Plan,” the Cubs potentially could gain in the neighborhood of $150 million in advertising and sponsorships from Wrigley Field and the surrounding streets.
It’s a thought that causes excitement for a marketer and terror for a baseball purist. A time where advertising settles into the role of Bad Guy, and people begin to get emotional about the future with a mixture of fear and anger. Some say Wrigley is beautiful and that the addition of a Jumbotron in right field or a lot more ads would be horrible. Some say it’s a wreck and are all for change as long as they don’t have to pay for very much of it at all. And some dare to suggest that the Cubs should move to the suburbs and knock the stadium down altogether. I wager most of those in the last category are the same bright minds who said the Bears should play in Gary.
Bill Bernbach: Gentlemen, great to see you again.
David Ogilvy: And you, old boy. How was everyone’s week in getting reacquainted with the world?
There are the hanging banners. The overhead billboards. The ads on the steps. And wrapped
around a pole. And on the floor.
Take the e-coupon market, for example. There’s Groupon. There’s LivingSocial. And now we have Google getting into the action with Google Offers.
All with slight differences but all still functioning from the basic premise that each day you have the opportunity
So if you’re a purchaser of services and believe you’re being slick and savvy in wanting to pay for a taco when you ordered the filet mignon, you’re not. When you’re purposefully trying to screw the other party, that’s crossing a line from good faith negotiation into being less than professional and respectful.
Even though he’s running a distinct 3rd (or 4th if you were looking at his results here in Illinois), it’s a tad mystifying to me that Newt Gingrich has decided to pour so much of his budget into social media at this late stage of his campaign. Not that this is a bad move at all but the timing of it is unfortunate for him as it appears in his case that using social media seems like a method of last resort when campaign staffs get slashed and budgets dwindle. If so, that’s a lousy view of how to use it. If we didn’t learn anything from 2008 politics, it’s that social media has officially arrived as a standard and absolutely essential component of any campaign’s success, Republican or Democrat.